Thursday 22 January 2015

Tips To Create a Successful Logo Design


What makes a stance or forms an impression for your company/ business/ organization or brand is its logo design company, this sign is the corporate identity for your business.  So before you even launch a business you need to think about the design aspect of your corporate identity.

If you employ a creative team of designers for your logo design, you’ll experience magic! Your logo will have the ability to easily communicate the function, façade, niche and forte of your company or organization. But sometimes designers and company owners make mistake, they come up with such design concepts that aren’t all that great, and are forgotten easily.

Make sure that this doesn’t happen with your brand, get a design concept that is clear, spic and intriguing, it shouldn’t be confusing or ambiguous. Make such logo designs that are confident, sufficient and concise to support all your branding activities.

Remember that this symbol is not just something that should excite your audiences for a bit, it is your corporate identity narrated graphically, it tells the audiences about the kinds of services you offer, the business idea behind your ideology and the core concepts. Go beyond the regular trends, and employ techniques that will make your logo stand out from all of the others in the market, or make you noticeable and remembered amongst your intended target audience.

These ten tips must be followed always to get a perfect, creative and productive logo design concept:


  • Keep it simple
  • Don’t add tones  and avoiding put them in boxes
  • Avoid using raster images
  • Make it scalable, so that it can be enlarged for printing on paper, on merchandizes and on billboards
  • Don’t overwhelm it with various colors
  • Don’t use too many fonts they take away all the charm from your logo design
  • Make spacious logo designs
  • Add a spacing reference, so that it acts as a clearance, this way the space around The logo will always be sufficient even if you enlarge or shrink down its size
  • Use line art
  • Use a gradient mesh

Also to be sure that your brand identity is working just fine make sure these two major aspects are also covered in all your logo design concepts. First being strong; they should be strong, have a strong branding message intriguing, this increases the likelihood of your brand being discussed on various platforms including famous social media. Secondly they should hold a sentiment and expression of your brand and its core values. 


1 comment:

  1. Well said. A Logo is an identification of a business organisation. Therefore it should be designed creatively and effectively.
    Logo Design NZ

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