There is a famous saying ‘less is more’
which works so well on the designing process of logos as well. What complexity
doesn’t do, simplicity does. Therefore, many and many professional designers
have put a lot of emphasis on keeping the brand logos simple, neat and clear. It
is very important for the designer not to complicate things while creating logo design. Over-complications and
complex concepts fail to deliver what is required. Many designers over complicated the designs but when it comes to logos, they take extra precautions
and care to make it as simpler as possible.
Assurance of simplicity in the design
increases the legibility, clarity and understanding of the concept incorporated
in the logo. Simplicity also strengthens the memorability of the logo which
increases the success rate of the logo. In short, simpler is easy to memorize
than the complex design. Simpler is also to reproduce and recall than the
complicated concepts.
The simplest logo considered of all time is
the Apple’s logo. The design is so simple yet catchy. It reflects the business
core concept and successfully represents the brand. Though the logo doesn't
relate and reflect the business operations but it still signifies of what it
holds and possesses. Simple logo is a ladder for successful brand
representation around the world.
Simplicity supports elegance in the design.
Take Nike’s logo or McDonald’s and even Coca-Cola’s, these designs are not
complicated, simple to understand, grasp, remember and recall. With simple
designs you give your brand the benefit of getting quick customer recognition
in anywhere in the market. So how to make sure that your logo stays simple?
Going simple doesn’t mean the designer
shuns all the unnecessary elements and parts of the design. But, it needs refocusing
and re-evaluating the design. Does the design have too many colors? Is it
cluttering? Is there too much text? If there are more elements in the cheap logo design than required then it is much-needed that the designer adopts
simple communication in the logo and represents the brand concept with
effectiveness.
There is an old design principle stating
‘Keep it Simple, Stupid’. This saying emphasizes on the concept of simplicity.
It also emphasizes on how simple designs are difficult to produce. Simple
concepts need creative elements with out-of-the-box designing aspect so that it
remains catchy and understandable by the audience.
Your business logo only makes an impact and
effect on the target audience when it is simple in nature. Focus on only one
core concept or unique strength and with great execution and delivery across
the medium, make it a success among the target market.
