8 Effective Tips To Create A Great Logo Design

Designing a logo doesn’t involve drawing a circle, typing in the company name and getting away with it. On the contrary, it takes numerous amounts of effort and dedication to create a mesmerizing and awe-inspiring logo design. With your brand logo, you need a distinctive impression with effective positioning in the market. 

Tip #1: Double Visuals

This technique is highly effective and quickly captures the attention. This technique involves dual visuals where two concepts are delivered in one logo, or two pictures wrapped in one to interpret the concept cleverly. These logos are ingenious and memorable. Audience gives positive appreciation to the mind game portrayed in the design. 

Tip #2: Colours

Consider the colour palette for the logo very carefully. Your logo colour carries specific, business-relevant meaning and delivers brand concept and idea. Colours pull audience attention and boost the logo impression. It adds to the versatility of the logo by going with colours and without them conveying the same message. 

Tip #3: Trends

Be a trend-setter and do not follow logo fads, trends and fashion which often come and go. You need a timeless logo and that is possible without following the trends over again. You need a unique logo and make sure you have one. Because your rivals might copy and follow the fads and trends going on so make sure you avoid the clichés.

Tip #4: Originality

No matter how much common your initial concept is, make it unique and distinctive. For example, a common apple gets unique when it gets bitten or an elephant hand gets distinctive approach when its trunk is turned and ear overlapped like a page: Apple Corporation and Evernote, respectively. 

Tip #5: Custom Type

Give your business logo unique approach with custom lettering which inspires the audience in one glance and strengthens the brand concept as well. Choose the typeface which makes the look and feel of the logo in the best limelight. Make sure that the typeface you select for the logo is unique and original of its kind. 

Tip #6: Simplicity

Avoid the complications and complexities and create a simple logo design. Remember the notion: keep it simple, stupid to give your logo the power to make the brand outstanding and prominent, under a favourable light. 

Tip #7: Symmetry & Proportion

In the modern-day proportions and symmetry is very important. It gives you a well-balanced logo which easily represents your business on every online and offline medium. 

Tip #8: Negative Space

Utilize the negative space effectively, adding in the surprise for the audience. Negative space adds in the beauty in the brand message.

Tip #9: Know what your logo conveys

If you know the story your logo has to deliver then there is no stopping you in creating a memorable and versatile logo with effectiveness. Implement these tips in your designing process and give your clients a strong corporate identity.