Tips To Create a Successful Logo Design

What makes a stance or forms an impression for your company/ business/ organization or brand is its logo design company, this sign is the corporate identity for your business.  So before you even launch a business you need to think about the design aspect of your corporate identity.

If you employ a creative team of designers for your logo design, you’ll experience magic! Your logo will have the ability to easily communicate the function, façade, niche and forte of your company or organization. But sometimes designers and company owners make mistake, they come up with such design concepts that aren’t all that great, and are forgotten easily.

Make sure that this doesn’t happen with your brand, get a design concept that is clear, spic and intriguing, it shouldn’t be confusing or ambiguous. Make such logo designs that are confident, sufficient and concise to support all your branding activities.

Remember that this symbol is not just something that should excite your audiences for a bit, it is your corporate identity narrated graphically, it tells the audiences about the kinds of services you offer, the business idea behind your ideology and the core concepts. Go beyond the regular trends, and employ techniques that will make your logo stand out from all of the others in the market, or make you noticeable and remembered amongst your intended target audience.

These ten tips must be followed always to get a perfect, creative and productive logo design concept:

• Keep it simple
• Don’t add tones  and avoiding put them in boxes
• Avoid using raster images
• Make it scalable, so that it can be enlarged for printing on paper, on merchandizes and on billboards
• Don’t overwhelm it with various colors
• Don’t use too many fonts they take away all the charm from your logo design
• Make spacious logo designs
• Add a spacing reference, so that it acts as a clearance, this way the space around The logo will always be sufficient even if you enlarge or shrink down its size
• Use line art
• Use a gradient mesh

Also to be sure that your brand identity is working just fine make sure these two major aspects are also covered in all your logo design concepts. First being strong; they should be strong, have a strong branding message intriguing, this increases the likelihood of your brand being discussed on various platforms including famous social media. Secondly they should hold a sentiment and expression of your brand and its core values. 

8 Effective Tips To Create A Great Logo Design

Designing a logo doesn’t involve drawing a circle, typing in the company name and getting away with it. On the contrary, it takes numerous amounts of effort and dedication to create a mesmerizing and awe-inspiring logo design. With your brand logo, you need a distinctive impression with effective positioning in the market. 

Tip #1: Double Visuals

This technique is highly effective and quickly captures the attention. This technique involves dual visuals where two concepts are delivered in one logo, or two pictures wrapped in one to interpret the concept cleverly. These logos are ingenious and memorable. Audience gives positive appreciation to the mind game portrayed in the design. 

Tip #2: Colours

Consider the colour palette for the logo very carefully. Your logo colour carries specific, business-relevant meaning and delivers brand concept and idea. Colours pull audience attention and boost the logo impression. It adds to the versatility of the logo by going with colours and without them conveying the same message. 

Tip #3: Trends

Be a trend-setter and do not follow logo fads, trends and fashion which often come and go. You need a timeless logo and that is possible without following the trends over again. You need a unique logo and make sure you have one. Because your rivals might copy and follow the fads and trends going on so make sure you avoid the clichés.

Tip #4: Originality

No matter how much common your initial concept is, make it unique and distinctive. For example, a common apple gets unique when it gets bitten or an elephant hand gets distinctive approach when its trunk is turned and ear overlapped like a page: Apple Corporation and Evernote, respectively. 

Tip #5: Custom Type

Give your business logo unique approach with custom lettering which inspires the audience in one glance and strengthens the brand concept as well. Choose the typeface which makes the look and feel of the logo in the best limelight. Make sure that the typeface you select for the logo is unique and original of its kind. 

Tip #6: Simplicity

Avoid the complications and complexities and create a simple logo design. Remember the notion: keep it simple, stupid to give your logo the power to make the brand outstanding and prominent, under a favourable light. 

Tip #7: Symmetry & Proportion

In the modern-day proportions and symmetry is very important. It gives you a well-balanced logo which easily represents your business on every online and offline medium. 

Tip #8: Negative Space

Utilize the negative space effectively, adding in the surprise for the audience. Negative space adds in the beauty in the brand message.

Tip #9: Know what your logo conveys

If you know the story your logo has to deliver then there is no stopping you in creating a memorable and versatile logo with effectiveness. Implement these tips in your designing process and give your clients a strong corporate identity.